Retail Analysis: Women's Denim Trends Update

There are 3464 SKUs across 19 iconic denim brands in comparison. The skinny fit continues to decline in both the premium and mass markets, while Ganni and Jacquemus have completely exited these segments. Straight and wide-leg styles are gaining popularity and have become the dominant fits for women's denim. Shorts and skirts are primarily seasonal products, particularly for the Spring/Summer season.

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