Retail Analysis: Women's Denim Trends Update

There are 2,747 SKUs across 18 iconic brands from high price point to mass market in comparison. The skinny fit continues to decline in both the premium and mass markets, while Ganni and Jacquemus have completely exited these segments. Wide-leg styles are gaining popularity and have become the dominant fits for women's denim occupying 35% of the online market assortment. Shorts and skirts remain as seasonal products, especially for the Spring/Summer season but starts to decline as Fall approaches.

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